We live in a time and age where information is just a button press away. We are swayed by information all around us. We millennials want to know, read, understand and then speak our minds about it. That is where social media comes into play. Social media is one of the biggest elements that we live with and cannot ignore it.

Social media basically means any human communication or sharing information on the internet that occurs through the medium of the computer, tablet or mobile. There are numerous websites and apps that make it possible. Social media is now becoming one of the largest means of communication and is gaining popularity rapidly. Social media enables you to share ideas, content, information, and news, etc. at a much faster speed. In the last few years, social media has grown tremendously at an unexpectedly fast rate and has captured millions of users around the world.
Social media marketing increases your brand’s awareness. 78% of small businesses use social media to attract new customers. Furthermore, 33% of customers have identified social media as to how they identify new brands products and services. Social media marketing helps to validate your brand. A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers. 63% of consumers who search for businesses online are more likely to use ones with an informative social media presence.

‘‘Social networks are one of the fastest growing industries in the world’’

Today, all around the world, billions of us use social media every day, and that number never decrease but just keeps growing. Social media affects the way the whole society runs. If you can’t reach someone on the phone, you can leave a voice message or send a text. Or even better, tweet, chat on messenger, or touch base in other ways. We use it for every part of our lives, in our personal relationships, for entertainment, daily activities, events, at work and in our studies. We have the ability to see what others are doing, often within seconds of them doing it. Our growing love of social media is not just changing the way we communicate, it’s changing the way we do business, the way we are governed, and the way we live in society.

Social Media has made it faster and easier to access information around the world, whether through a simple tweet, post on Instagram or a status update on Facebook, we can instantly be made aware of different issues around the world than we ever were before.

When it comes to communicating social media has broken all the barriers, by making it easier if we want to track someone down who we are looking for or may have lost in touch with.

When it comes to communicating social media has broken all the barriers, by making it easier if we want to track someone down who we are looking for or may have lost in touch with.

By using different platforms like Facebook, Instagram, Twitter, LinkedIn, Pinterest, etc. social media has given people the ability to have a voice that can reach millions of people, to share their thoughts, to make a difference, to inspire others, to share “their story”.

One of the greatest changes social media has made is the way we do business and how important it is to promote your business in social media platforms.

One of the most common questions people ask is: “What is social media marketing going to do for me? How is going to help me? Do I really need it?” The short answer is: Yes. Yes, you do!

In case you aren’t convinced to start using social media platforms these are some reasons why you need them for your business:

1. Social media will get you more sales

Targeting customers from all over the world helps to increase sales and makes it more likely that your more ambitious sales targets will be met. Social media is important for business because it will get you more sales. Period. The first rule of social media marketing is to use the platforms that your audience uses. Based on statistics 70% of business-to-consumer marketers have acquired customers through Facebook and 84% of CEOs say they use social media to help make purchasing decisions. If you want to increase sales through social media, you need to utilize the power of social media influencers.

Business owners know that to generate sales, knowing their target market and finding a way to engage and establish a relationship with them is essential. Social media makes both of these things possible, and with the right tools, you can use them to generate more sales. A good social media strategy will have a positive effect on sales as it increases the overall exposure of your business, gets people talking about your business or service, and exposes your products or services to a far wider audience.

2. Social media “spread the word”

No matter what you sell and who you sell it to, using social media as a marketing tool can help you grow your brand and pad your wallet. The most important thing social media does is help get the word out about your business. But even more important than the exposure, it provides you with the opportunity to grow relationships with your target audience. Your fans, followers, and connections are people who know your organization, have likely done business with you in the past and will be most likely to tell their friends about you.

3. Social media reaches all ages and demographics

Understanding the social media demographics of each platform is an essential step to take before determining which platforms make the most sense for your brand to utilize. Each social media network comes in different shape and size, with its own content strategy and user base, so there’s no one size fits all technique. You don’t want to waste your time creating content for a platform where your audience doesn’t actually have a large presence.

“The goal of social media is to turn customers into a volunteer marketing army.”

If they like you they’ll talk about you and that’s free promotion. Activate your fans, don’t just collect them like baseball cards. Social media allows big companies to act small again. Online marketing campaigns are much less expensive than print media campaigns that typically incorporate display advertising in local newspapers as well as national periodicals. Another advantage of online campaigns overprint has to do with time sensitivity where advertisements purchased in newspapers and magazines have a limited effective exposure period. Online advertisements are viewable to customers as long as businesses wish them to be with time periods lasting from days to years.

4. Social media keeps you a step ahead of your competitors

If you don’t start in the right spot you are going to lose the game before you even get started. As long as your competitors are not present in social media platforms this means that you are one step ahead of them. You can target your marketing message to exactly reached the right audience, you can find the high quality to followers who actually read your posts and interact with them, you can optimize content, etc. р е о е Social media is here, it’s not going away, not a passing fad. Be where your customers are: In social media.